Lowering Conversions

05:45 in CPA

When you've stared making money from these methods, you may notice your conversions are too high (depending on your method) this is a problem but trust me, it's a good problem to have and can be remedied.

In your affiliate back office you'll notice when you run an offer that you'll have Impressions - Clicks - Leads - CTR (click thru ratio) - S/U% - Number of sales - EPC - Total

-Impressions is how many times your ad banner is viewed

-Clicks is how many Clicks were made on the banner

-Leads is how many people have completed the desired action

-Click thru ratio is how many people clicked on your ad vs. how

many people have viewed it. (leads divided by clicks)

-S/U% is your sign up percentage (leads divided by clicks)

-Number of sales is how many people went on to buy something

after completing the ad.

-EPC is your earnings per click (total cash you've made divided by

your clicks)

We have to keep our EPC, S/U%, and our CTR low. We do this by raising our clicks and impressions. Imagine if we had 100 people sent to an offer, and 100 of them completed the offer. 100% of them will have converted. The Advertiser and the Network both are going to know your incentivizing the offer somehow, and this is immediate ground for getting banned from ANY network. (and that's no fun)

Before we can fix this, we need to know what good numbers are.

A good place to keep our CTR is at 1-20%

A good place to keep our S/U% is 1-15%

And our EPC should be good right around .30

In a perfect world we could hit these numbers, but you'll never be able to keep everything in check. Focus mostly on keeping your S/U% in check.

To lower our CTR we need to raise our impressions. 

*Note* when using CPA-R the impression doesn't count because the pixel in the banner doesn't get a chance to fire since the redirect happens so fast) If your not already using Fire Fox, go to www.mozilla.com and download what is going to be your new browser (it's a lot better of a browser than IE, trust me) damn IE always freezes on me.

Anyway, your going to download a fire fox plug in, go to www.mozilla.com and search for the plug-in by typing in "reload every". You'll find it, install that plug-in for your browser. Then go

to your page where your ad is, and set it to refresh every 2 seconds,

and you'll be able to effectively raise your impressions in a matter

of minutes.

To lower our S/U% we'll need to get more clicks, to do this I've

dedicated a section of this E-book to junk traffic.

(Keep in mind this is only needed if your numbers are any higher

than where they should be).

Next chapter we’ll discuss where to get junk traffic to lower conversions. Please note this

traffic can also be good for actual traffic, but it’s mostly untargeted traffic, and that’s why

we can use it to lower conversions.