Daily Budget: To start set your daily budget to a minimum, along the lines of $10-$20. It'll give you enough wiggle room to see if your offer converts at a profit. If your conversion rate is positive (you are making more than you are spending) consider upping your daily budget and see how well the offer performs.
Pay Per Clicks vs. Pay Per Views: ALWAYS set it to PPC. Because of the inordinate amount of traffic on Facebook you'll easily gather up hundreds of thousands of impressions in a very short time but have a CTR of under 1%.
Confirm
The next step asks you to confirm the details. Make sure that everything is in order because once you submit your ads you can not make any modifications (except for the bid amount).
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