My live campaign

05:57 in Facebook

By now you must surely have guessed which campaign I'm going to talk about. Yes it's the Napster free trial promotion. To reiterate in case you forgot from the previous sections or you decided to skip directly to this section,

Napster is an advertiser with Commission Junction. The offer is a $10 commission for every new user that downloads a 7 day trial of Napster or Napster To Go. Basically during those 7 days the user has access to all of Napster's millions of songs and can cancel at any time during those 7 days. There is one thing that I need to mention about this offer; the user needs to have a credit card or a paypal account. The reason for that is because they are required to create a recurring payment plan which they can cancel before the 7 days is over. As a result you'll need to target users who are 18+.

I've been running this campaign for two days now and so far I've made $400 with $75.97 spent on advertising which gives me a profit of $324.03. Not bad for 5 mins work if you ask me.

* Another note about Napster's affiliate program: I don't know who's in charge of submitting leads received butthey can take a really long time to appear in your CJ account. It's kind of a pain in the a** because it can make tracking your conversions very difficult.

Below is a screenshot of my Facebook advertising account displaying stats for my campaign.

And below is a screenshot of my Commission Junction account for those two days running this campaign

Now here's the reason why I'm not too afraid of sharing every detail with you; in addition to targeting a general audience who likes "music", I also target users who are fans of a particular group. 

For example:

Free Metallica Songs
Unlimited access to every Metallica songs
and thousands of other artists. Download
Napster for your free 7 day trial.

My target market here is people who's interests include "Metallica". I'm targeting a much smaller market but now my campaign is much more focused and my CTR improves drastically because I'm giving these people what they want.

Depending on the artist I choose I also target men or women. For example if I'm promoting Avril Lavigne I'm going to target girls between 18-25 whereas if I'm promoting Iron Maiden would target men in 18-35. I'm sure there's a lot of guy Avril Lavigne fans just as there are plenty of girl Metallica fans but that's the great thing about Facebook it tells you exactly how people you're targeting with "men+metallica" vs. "women+metallica".

There are thousands of artists you can promote, so get creative. If you want to know what's hot right now go check out MTV's top charts, or Billboard's top 100 singles chart.

Final Thoughts

The Napster offer is one of the best affiliate offers I've seen in a long time, and I'm already thinking of new ways to promote this. Here's my next strategy:

Create a video for a popular song using images. I'm sure you've seen these on Youtube, it's just a slideshow with images of the artist and the song playing in the background. It'll take you about 10 minutes to create this with Windows Movie Maker.

Create an image with the words "Get this Jack Johnson song and millions of other songs absolutely free for 7 days. Visit www.YourDomainRedirectToTheNapsterAffiliateLink.com for more details".

Insert the image at the beginning and end of your video and set it to run for 3 seconds. Upload the video to Youtube/MySpace e.t.c. and promote the video using social bookmarking.

It might seem like a lot of work, but this once you get started you'll see it takes just a few minutes to assemble these videos. Create a few of them for different artists and let the money roll in.

I hope you enjoyed this guide and I wish you success with your Facebook campaigns.