In case you’re not familiar with leads, it is basically a company that will pay you when you refer a visitor that performs a specific action. It could be anything from filling out a short survey, to entering their zip code, or requesting more information on a loan. There are hundreds of leads to choose from and that is why I suggested you sign up for the affiliate programs above.
Let's browse through Commission Junction and find a good lead offer.
Click on Napster to find out exactly what the action criteria is. From the description: "User signs up for a free trial of Napster or Napster To Go". How easier could this be? You're essentially offering a free 7 day access to millions of songs and unlimited downloads.
The characteristics for a good lead offer are:
1) It has to be free.
2) It has to offer something of value to the user. In this case we're offering 'free music', it has value because everyone loves music. If we were to offer a 'free coupon for $2 off a box of Tide detergent" it doesn't offer the same value and it doesn't appeal to everyone.
3) The form has to be short and simple. Put yourself in the user's shoes and fill out the form, is it painfully long, does it ask questions that you need to think about? The simpler and shorter the form, the greater your conversions will be.
4) The payout should be minimum $2.00. Anything below this and you're dealing with a very small profit margin that doesn't give you much room for testing.
"Free iPod" type website leads:
You will also come across a lot of "free ipod" websites that offer you $1.00-$1.50 per e-mail submit. My advice is to stayaway from these offers. The profit margin on these is too low to promote using CPC and you'll end up losing money. Ifyou choose to advertise these types of leads be careful when writing your ad description not to write anything about theuser having to enter an e-mail address as your ad will be disapproved immediately.
Credit cards and other financial leads:
A lot of people are tempted to advertise credit card offers because of the huge payout which can often be as much as $100 for an application. The problem with these types of leads is that
1) There's a lot of competition which means the starting CPC to get your ad displayed can be very expensive.
2) The conversion rate is significantly low. Most of the clicks are "tire kickers" that just want to have a look at what you're offering but will not fill out the application.
If you focus your campaigns narrowly and do a lot of testing it's possible to make a decent ROI. In the next section I'll show you what I mean by this.
What you can NOT promote:
Unfortunately there are a lot of restrictions with Facebook advertising. While the application manager will tell you if you are not allowed to have a certain word in your title or description they have not posted a specific list of products and services that can not be advertised on Facebook. The only way to find out is to wait until one of your ads gets flagged. Here's a recent collection of what's not approved by Facebook:
1) Ringtones - Facebook also blocks any derivative such as "ringer", "cellphone music", e.t.c.
2) Gambling - This includes everything from poker to bingo.
3) Tobacco, Alcohol, Firearms
4) Drugs, pharmaceutical products (even herbal products)
5) Adult content
There are several other regulations that are just common sense such as "Hate speech" or "Illegal activity", but I'll trust that you can use your own logic to know what's acceptable.
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