If you have any experience with Google Adwords or any other PPC program you will find this very similar.
Title can only contain 20 characters and unlike Adwords you can not capitalize the first letter of every word. Your title should be catchy, but do not place too much stress on it as it's your photo that's going to do most of the talking. If you are promoting a free offer be sure to include the word "Free" as the first word of your title.
Body again you can only capitalize the first letter of a sentence. Keep it short and only list the benefits.
Photo your photo will be resized to 110px x 80px. Depending on your original photo you may want to edit it otherwise it might come out squished if it wasn't in a 4:3 aspect ratio. Your photo is the first thing that a visitor will look at, make sure to use something flashy to attract attention.
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